Found exclusively on channel 147 on SiriusXM , RURAL RADIO is the agribusiness and western lifestyle channel for the U.S. and Canada. RURAL RADIO’s program schedule revolves around original productions focused on agriculture, equine, hunting, fishing, Western sports, and living the country life in small towns and ranches. Broadcast operations for the station are located in Nashville, Tennessee on Music Row. The channel airs multiple exclusive series including Market Day Report, Rural Evening News, Western Sports Roundup, Shining Bright by FarmHer and reports from CME on Commodity Wrap. RURAL RADIO also carries live western sports including bull-riding, PRCA rodeo events and RFD-TV’s THE AMERICAN.
RURAL RADIO’s broadcast operations are based in Nashville, Tennessee in affiliation with Rural Media Group, Inc. Reconnecting city with country, RMG is the parent company of RFD-TV, RURAL RADIO, The Cowboy Channel and RFD-TV The Magazine. RMG is distributed to more than 100-million homes worldwide by DBS, telco and cable systems including DISH Network, DIRECTV®, Comcast, Verizon FiOS TV, AT&T U-Verse, Mediacom, Charter, Optimum, Brighthouse, Suddenlink, Time Warner, Cox, and more than 600 independent rural cable systems.
“SiriusXM’s unparalleled programming and easy-to-use technology has been embraced by rural consumers in their cars, pickups, and combines throughout North America,” observed Patrick Gottsch, Founder and President of both Rural Media Group, Inc. and RURAL RADIO SiriusXM channel 147. “RURAL RADIO is designed to fill the growing demand for more rural content that is being ignored by urban-based broadcasters. I want to publicly thank the SiriusXM executives for seeing this partnership opportunity and stepping up to fill this void.”
“Rural Media Group has a proven track record of offering great programming for rural Americans and those drawn to the western lifestyle,” said Scott Greenstein, President and Chief Content Officer of SiriusXM. Working with Rural Media Group to super-serve the rural audience, further ensures that SiriusXM’s nationwide coverage delivers the best audio content for listeners everywhere in America, from city skyscrapers to small towns and farms, from the Super Bowl to rodeos, to Wall Street and the Chicago Mercantile Exchange (CME).”
RURAL RADIO’s program schedule provides a wide variety of original productions focused on agriculture, equine, hunting, fishing, western sports, and living the country life in small towns. In 2014, RURAL RADIO solidified a major international broadcast partnership with the World Professional Chuckwagon Association (WPCA) Pro Tour. In addition, the programming lineup has expanded to include coverage of PRCA events, The AMERICAN and shows like MARKET DAY REPORT, RURAL EVENING NEWS, RURAL AMERICA LIVE, Western Sports Roundup, Bass Pro Shops Outdoor World, Ag PhD Radio, RealAg Radio, FFA Today, Working Ranch Radio Show, America’s Financial Coach and Shining Bright by FarmHer.
On July 15, 2013, RURAL RADIO was launched as a 24/7 channel devoted to providing a wide variety of programming for and about rural American life, the western lifestyle, and agribusiness interests. The original kickoff celebration included a hosted a kick-off party at Indianapolis Motor Speedway in of 2013 and featured an all-day celebration at the finish line with food, music, a classic tractor exhibition, and wrapped up by setting a Guinness World Record pickup parade. The event was sanctioned and qualified against the strict requirements and parade standards specified by the Guinness World Records rules and featured a grand total of 386 pickup trucks circling the track.
About Rural Media Group:
Rural Media Group, Inc. is the world’s leading provider of multimedia content dedicated to the rural and Western lifestyle. With a mission of reconnecting “city with country,” RMG is the parent company of RFD-TV (52 million homes), RURAL RADIO Channel 147 on SiriusXM Radio (33 million units), The Cowboy Channel (42 million homes), and RFD-TV The Magazine. RMG networks are distributed worldwide by DBS, telco and cable systems, including DISH, DIRECTV®, Comcast, AT&T U-Verse, Mediacom, Charter Spectrum, Suddenlink, Cox, and more than 600 independent rural cable systems. Corporate headquarters are in Omaha, Nebraska; broadcast operations are in Nashville, Tennessee for RFD-TV and RURAL RADIO Channel 147 on SiriusXM Radio, and in the Fort Worth (Texas) Stockyards for The Cowboy Channel.