Channel increases from 27% to 38% of farm listenership
(NASHVILLE — April 20, 2016) RURAL RADIO Channel 147 congratulated SiriusXM on their recent announcement that it now has more than 30 Million subscribers. RURAL RADIO Channel 147 has grown tremendously with SiriusXM Radio over the past two and half years, with 38% of farmers and ranchers tuning into the platform, continuing a three-year growth trend. As the nation’s first and only national rural and agriculture focused radio station, the addition of 465,000 new subscribers means more people will have access to the agricultural programming, commodities, and marketing info they need to do their jobs. Farmers and ranchers are heavy users of SiriusXM with 53% of all U.S. farmers who own 1,000+ acres subscribing to the platform.
“I’m proud that almost half of America’s farmers and ranchers are now tuned into RURAL RADIO on SiriusXM channel 147,” said Patrick Gottsch, founder and president of RFD-TV. “Powerful content of simulcasting “Market Day Report” and the “Rural Evening News,” daytime talk with “AgriTalk,” “Ag PhD radio,” and “Rural America LIVE” is attracting a huge audience. Then the daily western sports coverage, led by Steve Kenyon and the “Western Sports Roundup,” plus “live” carriage of PBR and PRCA rodeo events on the weekend, provides original programming not available from any other channel. While other networks struggle to hold on to their audiences, RURAL RADIO continues to grow.”
“SiriusXM has grown from a pioneering startup to a media powerhouse in less than fifteen years of service by providing listeners with the best audio entertainment available,” said Jim Meyer, Chief Executive Officer, SiriusXM.
Meyer went on to say, “Our exclusive, unmatched content and ease of use has led us to this important subscriber milestone. I’d like to thank our dedicated employees, our valuable content creators and brands, our automotive distributors, and most of all our paying subscribers for their contribution to our success.”
“I know from personal experience growing up on a farm in the central Great Plains, terrestrial radio stations often reduce power or change patterns at different times of the day or night, causing listeners to lose their signal – often at times when it is most urgently needed. Our coverage is consistent all over of North America – no matter what time of day or what kind of weather conditions exist – people in rural areas can rely on us for critical information regarding their markets, weather, and breaking news,” says Marlin Bohling, Markets Editor for RURAL RADIO. “We don’t have little one or two-minute snippets of ag updates. We deliver hours of long format ag information. It’s a huge responsibility, but one that all of us at RFD-TV and Rural Radio shoulder with the deepest respect for the listener whose very livelihood could depend on the information that we can provide to them.”
Rural Radio has the strongest programming line-up of any rural focused radio station, providing five hours of live agribusiness news on the award-winning “Market Day Report.” Agricultural programs such as “Commodity Wrap” with Marlin Bohling, “FFA Today,” “AgPhD,” and “Rural America Live” give farmers and ranchers up to the minute news, when they need it most. Western Sports is also a major focus with “Western Sports Roundup,” live coverage of PBR and PRCA events, and a broadcast partnership with the World Professional Chuckwagon Association (WPCA) Pro Tour. In addition, the programming lineup includes “Marty Stuart’s American Odyssey,” “Outside the Barrel” with Flint Rasmussen, and “Bass Pro Shops Outdoor World.”
“We’ve done a lot of things and been a lot of places with RURAL RADIO Channel 147 on SiriusXM,” said Steve Kenyon, longtime rodeo pro and host of “Western Sports Roundup.” “RURAL RADIO has created a unique opportunity, both through “Western Sports Roundup” and our live rodeo broadcasts, to touch an audience that’s always wanted more coverage of Western sports. We are helping to create a new avenue for the fans to hear their favorite events like never before.”
According to SiriusXM, they will release a full report about their first quarter 2016 financial and operational results on April 28, 2016. For more information, please visit investor.siriusxm.com.
For more information, please visit ruralradio147.com and RFDTV.com. Listeners can hear Rural Radio Channel 147 programming daily on SiriusXM, online, and via the SiriusXM app.
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Sirius XM Holdings Inc. (NASDAQ: SIRI) is the world’s largest radio company measured by revenue and has more than 30 million subscribers. SiriusXM creates and offers commercial-free music; premier sports talk and live events; comedy; news; exclusive talk and entertainment, and a wide-range of Latin music, sports and talk programming. SiriusXM is available in vehicles from every major car company in the U.S. and on smartphones and other connected devices as well as online at siriusxm.com. SiriusXM radios and accessories are available from retailers nationwide and online at SiriusXM. SiriusXM also provides premium traffic, weather, data and information services for subscribers through SiriusXM Traffic™, SiriusXM Travel Link, NavTraffic®, NavWeather™. SiriusXM delivers weather, data and information services to aircraft and boats through SiriusXM Aviation, SiriusXM Marine™, Sirius Marine Weather, XMWX Aviation™, XMWX Weather, and XMWX Marine™. In addition, SiriusXM Music for Business provides commercial-free music to a variety of businesses. SiriusXM holds a minority interest in SiriusXM Canada which has more than 2.7 million subscribers. SiriusXM is also a leading provider of connected vehicles services to major automakers, giving customers access to a suite of safety, security, and convenience services including automatic crash notification, stolen vehicle recovery assistance, enhanced roadside assistance and turn-by-turn navigation.
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About Rural Media Group, Inc. (RMG):
Rural Media Group, Inc. is the world’s leading provider of multimedia content dedicated to the rural and Western lifestyle. Reconnecting city with country, RMG is the parent company of RFD-TV, RURAL RADIO, FamilyNet, RFD-TV The Magazine, and RFD-TV The Theatre. RMG networks are distributed to more than 100-million homes worldwide by DBS, telco and cable systems including DISH Network, DIRECTV®, Comcast, Verizon FiOS TV, AT&T U-Verse, Mediacom, Charter, Optimum, Brighthouse, Suddenlink, Time Warner, Cox, and more than 600 independent rural cable systems. Corporate headquarters and broadcast operations are in Nashville, Tennessee.
RFD-TV is the flagship network for RMG. Launched in December 2000, RFD-TV is the nation’s first 24-hour television network featuring programming focused on the agribusiness, equine and the rural lifestyle, along with traditional country music and entertainment. Top RFD-TV programming includes “Market Day Report,” “Rural Evening News,” “Rural America Live,” “Western Sports Weekly,” top rodeo events such as “The American,” and award-winning musical entertainment such as “The Marty Stuart Show,” “Reno’s Old Time Music,” “The Molly B Polka Party,” and “Larry’s Country Diner.”
Heather Huston, VP of Marketing, o: (615) 296-9332, m: (802) 345-5262, e: heather@rfdtvcom